Promoting health and wellness books
Promoting health and
We're a literary publicity firm specializing in health-related nonfiction.
We’re a boutique firm that has been earning exceptional media coverage for health and wellness books for more than two decades. Editors, writers, producers, bookers, and hosts across the U.S. and Canada turn to us for our outstanding expert sources and for the fresh, evidence-based stories we deliver well in advance of their deadlines.
We feel a deep responsibility to every project we undertake, because we understand our authors’ dedication to healing bodies, minds, and hearts. We form partnerships with our clients—MDs, mental health professionals, health and science writers, researchers, wellness coaches, and entrepreneurs—collaborating closely from the campaign’s start to finish, and even beyond, as our efforts often bear fruit past our contract term.
We also provide publicity services to small publishing houses. Publicity managers call on us if they find they’re too short on time or staff to give a great title the attention it deserves. Here are a few of the publishers for whom we’ve provided campaigns:
We REACH your audiences of book buyers
We pitch to print, digital, and broadcast outlets, generating opportunities for you to educate and inspire a national audience.
In addition to landing book reviews, we’ll arrange for you to appear on podcast, TV, and radio shows; be interviewed for feature stories; and pen bylined articles, blog posts, and opinion essays.
We’ll brand you as the “trusted expert” the public will want to turn to for health advice. To reach your key audiences, we’ll target the media they rely on, positioning you as a national authority on your topic for journalists in need of sources.
We have a 25-year track record of winning a wide continuum of coverage for our clients.
We Identify the media your readers consume
You’ve penned your book to help shift perspectives and improve lives. Our job is to make sure millions of people find out about it. In this highly competitive market we get the media to notice you by …
- Knowing what journalists want and delivering it—STAT
- Crafting press kits that get to the heart of your story
- Conversing with fluency about your book’s subject matter
- Pitching fresh story angles that grab journalists’ attention
- Offering actionable health advice audiences need
- Newsjacking—that is, using timely news hooks to increase our leverage
Our hits have included The New York Times, The Boston Globe, The Washington Post, The Wall Street Journal; Better Homes & Gardens, Parade, Women’s Health, Scientific American; and NPR’s Morning Edition, Here & Now, and All Things Considered.
We Put you front
“On my flight back from the APA meeting, the woman sitting next to me was reading the Women’s Health article with my quotes in it. You’re amazing!”
— Craig Surman, MD
We’ll win visibility for you and your book by landing:
- Print and digital book reviews
- Interviews on podcast, radio, and TV shows
- Feature articles on your topic
- Health tips/advice pieces
- Profiles in alumni magazines and local papers
- Your quotations within broader articles
- Opinion essays about news stories of the day
- Print and digital bylined article contributions
- Webinar presentations and speaking engagements
The exposure and name recognition gained from our campaigns drive book sales and boost our authors’ platforms, inviting keynote invitations, new writing opportunities, and more interviews.
What our clients are saying
A Sampling of Our Books
What sets us apart
Instead of spreading ourselves thin, we select no more than a couple of books to represent at a time and we give them our all. This allows us to imbibe your subject matter (so we can make intelligent, impassioned pitches) and to follow up with every journalist we contact, which is critical.
We compile our own media lists—we never purchase boilerplate lists. Tailoring our lists to include outlets specific to every one of your target audiences enables us to pitch with greater precision, so we can win the coverage you and your book deserve.
Our persuasive pitches secure hits across a wide range of digital, print, and broadcast media—from national top-tier to smaller niche outlets. We leave no stone unturned. And our lead publicist does the pitching: Your book will never be handed off to junior staff or interns.
We stay on top of the daily news cycle—poised to offer journalists your ideas and opinions on the latest stories and hottest trends, within a twenty-four-hour period.
Publicity isn’t an exact science. Should media response signal the need to pivot, we have that flexibility. We can turn on a dime.
If you entrust us with your project, we’ll take it on with the same commitment and enthusiasm you have for it. We’ll make your success our personal mission.
leslie wolfe arista
Leslie Wolfe Arista is principal of Mediabuzz and lead publicist. She has been practicing “healthy publicity” for more than twenty-five years. Among the adjectives her clients have used to describe her are “intuitive,” “creative,” “meticulous,” “diligent,” “tireless,” resourceful,” and “a deal closer.”
Leslie is committed to promoting books by thought leaders in healthcare, because they teach and empower. She says, “Our campaigns deliver national name recognition, propel book sales, and generate buzz about healthcare innovation. Our books de-code and destigmatize, educate and inform, bring hope … and inspire agency.”
Typically they span 4 months—two pre-publication and two post-publication.
We like to begin prepping 5 months before the book comes out, because book reviewers need ARCs (advance review copies, also called galleys) approximately four months ahead of the pub date.
Ideally, 6 months.
No, we only promote books that are traditionally published, as we require precise timelines and we rely on publishers to provide us with a few key support services.
Discuss it with your publisher; many are happy to collaborate with outside publicists. Some of our authors and publishers share the cost.
A lot! We keep our authors busy contributing articles, giving interviews, and making TV, radio, and podcast appearances. In preparation for the campaign, we encourage authors to set up an interactive website and, if needed, to get media training.
Not directly. As traditional media outreach professionals we pitch to digital media and to print and broadcast outlets. However, journalists and other influencers post their interviews with our authors on their various social media platforms, and we provide our authors with links so they can do the same.
No! We have successfully promoted books months after their original pub dates. Several of the client testimonials included above (under “Our Clients”) attest to this.