PUBLICITY
THAT HEALS

Promoting health and wellness books

Promoting health and
wellness books

Self-help
Psychology
Consumer health
Memoir

We're a literary publicity firm specializing in health-related nonfiction.

AUTHORS

We’re a boutique firm that has been earning exceptional media coverage for health and wellness books for more than two decades. Editors, writers, producers, bookers, and hosts across the U.S. and Canada turn to us for our outstanding expert sources and for the fresh, evidence-based stories we deliver well in advance of their deadlines.

We feel a deep responsibility to our authors, whose books are a labor of love, intended to heal bodies, minds, and hearts. We enjoy intimate partnerships with those we represent—MDs, mental health professionals, health/science writers, researchers, wellness coaches, etc.—closely collaborating with them from campaign start to finish, and beyond, as our efforts often bear fruit past our contract term.

PUBLISHERS

We also provide publicity services to small publishing houses. Publicity managers call on us if they find they’re too short on time or staff to give a great title the attention it deserves. Here are a few of the publishers for whom we’ve provided campaigns:

We REACH your audiences of book buyers

We pitch to print, digital, and broadcast outlets, generating opportunities for you to educate and inspire a national audience. 

In addition to landing book reviews, we’ll arrange for you to appear on podcast, TV, and radio shows; be interviewed for feature stories; and pen bylined articles, blog posts, and opinion essays.

We’ll brand you as the “trusted expert” the public will want to turn to for health advice. To reach your key audiences, we’ll target the media they rely on, positioning you as a national authority on your topic for journalists in need of sources.

We have a 25-year track record of winning a wide continuum of  coverage for our clients.

We Identify the media your readers consume

You’ve penned your book to shift perspectives and improve lives. It’s our job to make sure millions of people find out about it. In this highly competitive market, we are able to get you media attention because we …

  • Know what journalists want and deliver it—STAT
  • Craft press kits that get to the heart of your story
  • Converse with fluency about your book’s subject matter
  • Pitch fresh story angles that grab journalists’ attention
  • Offer actionable health advice audiences need
  • Newsjack—that is, use timely news hooks to increase our leverage

Our hits have included The New York Times, The Boston Globe, The Washington Post, The Wall Street Journal; O the Oprah Magazine, Parade, Women’s Health, Scientific American; and NPR’s Morning Edition, Here & Now, and All Things Considered.

We Put you front
and center

“On my flight back from the APA meeting, the woman sitting next to me was reading the Women’s Health article with my quotes in it. You’re amazing!”

— Craig Surman, MD

We’ll win visibility for you and your book by landing:

  • Print and digital book reviews
  • Interviews on podcast, radio, and TV shows
  • Feature articles on your topic
  • Health tips/advice pieces
  • Profiles in alumni magazines and local papers
  • Your quotations within broader articles
  • Opinion essays about news stories of the day
  • Print and digital bylined article contributions
  • Webinar presentations and speaking engagements

The exposure and name recognition gained from our campaigns drive book sales and boost our authors’ platforms, inviting keynote invitations, new writing opportunities, and more interviews.

What our clients are saying

"Leslie is tireless, astoundingly efficient, and a delight to work with. No wonder so many media outlets responded to her call to review and discuss my book, helping it to become more of a best seller than I had dared to hope for.​"
Bessel van der Kolk, MD​
Bessel van der Kolk, MD​The Body Keeps the Score
"Leslie took the time to fully appreciate our book’s core purpose, values, and message. Her warmth and sense of humor were greatly appreciated; from start to finish we shared an effortless camaraderie and creative exchange. All of this set the stage for an enjoyable journey through a range of podcasts, print media, radio, and video appearances. The amount and quality of coverage we received surpassed our expectations."
Daniel George, PhD, MSc (and Peter Whitehouse, MD, PhD)
Daniel George, PhD, MSc (and Peter Whitehouse, MD, PhD)American Dementia: Brain Health in an Unhealthy Society
"It helps to have someone like Leslie, who really cares, share your work with the media—and follow up, which is key. Leslie promoted several of my books and made many terrific placements for me. The exposure had a huge impact on my Amazon sales rankings; my book sales skyrocketed!"
Julie K. Silver, MD
Julie K. Silver, MDAfter Cancer Treatment: Heal Faster, Better, Stronger
"Leslie was the strongest advocate we could have for our book. Without her our book would not have achieved nearly the level of success it has—as one of Johns Hopkins Press’s bestselling frontlist titles of the season.”
Sandeep Vaishnavi, MD, PhD
Sandeep Vaishnavi, MD, PhDThe Traumatized Brain
"Leslie is immensely productive and creative and reaches far and wide to generate coverage. Her campaign spawned more than 60 media hits from Fox News to O, The Oprah Magazine … taking us to the top 100 on Amazon at the campaign’s peak. Leslie is smart, responsive, and sets a high bar."
Margaret Moore, MBA
Margaret Moore, MBAOrganize Your Mind,
Organize Your Life
"Leslie brings a remarkable set of technical skills to her work and has a wide-ranging cache of media contacts. Best of all, she calls balls and strikes exactly as she sees them; this means you will receive tough, honest, insightful advice on every aspect of the campaign.”
J. W. Freiberg, PhD, JD
J. W. Freiberg, PhD, JDSurrounded by Others
and Yet So Alone
"When my memoir first came out, the NYC publicity firm I hired got lukewarm results. Then, I signed on with Mediabuzz Publicity. Leslie’s ability to breathe life and momentum into the promotion of my book—even four months after the pub date—was super impressive."
Nancy Rappaport, MD
Nancy Rappaport, MDIn Her Wake: A Child Psychiatrist Explores the Mystery of Her Mother's Suicide
"Leslie secured an astonishing amount of stories everywhere, including Woman's Health, Glamour, and Scientific American Mind. Any author fortunate enough to work with Leslie will get more than expected in their campaign."
Shelley Carson, PhD
Shelley Carson, PhDYour Creative Brain
"Thanks to Mediabuzz Publicity, The Fertility Diet made the cover of Newsweek. Our book was also featured in Women’s Health, Woman’s Day, Elle, The Los Angeles Times, and The New York Times. Leslie knew which outlets to contact and her follow-through was meticulous."
Jorge Chavarro, MD, ScD
Jorge Chavarro, MD, ScDThe Fertility Diet
"It is very hard as a first-time unknown author to get top media placements—that’s what Mediabuzz did for me. Leslie’s expertise contributed to my book sales of over 175,000. And because of those sales figures, Rodale bought my next book with a healthy advance."
Marilyn Paul, PhD
Marilyn Paul, PhDIt’s Hard to Make a Difference When You Can’t Find Your Keys
“Mediabuzz was worth the investment many times over. This was my third book. I was terribly disappointed with the publicity effort by the publishers of my first two books, and I hired my own publicists to promote them. My experience with Leslie was superior to all of them.”
Abraham Morgentaler, MD
Abraham Morgentaler, MDTestosterone for Life
"Johns Hopkins recommended Leslie and she did not disappoint. She became not just an ally, but a trusted partner. She was unfailingly gracious while remaining a deal closer. Our publisher asked us to write another companion book … suffice it to say we already have Leslie booked!"
Elaine Birchall, MSW
Elaine Birchall, MSW Conquer the Clutter: Strategies to Identify, Manage, and Overcome Hoarding
“Leslie was a tremendous inspiration and support. Her diligence led to an abundance of press coverage. Leslie’s coaching for each interview prepared me to enter a realm in which I had little prior experience. And her ability to edit my bylined articles, maintaining my voice and with sensitivity to the teachings of yoga and eating disorders, energized me on a daily basis.”
Sarahjoy Marsh, MA
Sarahjoy Marsh, MAHunger, Hope & Healing
"At the time of this writing, FAST MINDS is number five on Amazon.ca and number five on Amazon.com. I believe our book has been so successful largely as a consequence of Leslie’s professional efforts. I had previous experience with a public relations firm and know that the services Leslie provides are gold standard.”
Tim Bilkey, MD
Tim Bilkey, MDFAST MINDS: How to Thrive If You Have ADHD
“With my first book (and another publicity agency), we got two significant media placements over a five-month campaign. With Mediabuzz, we had dozens. Leslie is dogged yet respectful, incredibly organized, and knows her media markets. I can’t say enough about her work and the boost she gave our book.”
Karen Weintraub
Karen WeintraubFAST MINDS: How to Thrive If You Have ADHD
“Once Leslie opened a door to a media opportunity, she made sure I was prepared for success. It’s one thing to find an opportunity—a whole other thing to coach on appropriate content, track progress on development of that content, remind all parties of the event, and debrief afterward. Leslie was a dedicated, efficient, creative, and effective advocate for my success.”
Craig Surman, MD
Craig Surman, MDFAST MINDS: How to Thrive If You Have ADHD
"Leslie did an amazing job, with interviews on NPR shows in AK, HI, WI, and CA; speaking engagements in TX, RI, and SC; and placements of our articles in prominent trade journals. And Leslie isn’t just busy cold-pitching, she follows up as often as needed on every lead and takes the time to send reminders to her authors before interviews, deadlines, and presentations.”
Dinah Miller, MD
Dinah Miller, MDCommitted: The Battle Over Involuntary Psychiatric Care
"Leslie did an excellent job connecting me and my coauthors with media outlets. She was proactive and kept us fully informed in a timely manner. Working with three coauthors is not always easy for a publicist, but Leslie did a great job. I highly recommend her."
Gary Chapman, PhD
Gary Chapman, PhDKeeping Love Alive as Memories Fade: The 5 Love Languages and
the Alzheimer’s Journey
“Thanks for the excellent work you’ve done with this project. The authors have each told me how much they’ve enjoyed working with you. They consider this campaign successful, and so do I, with the variety of article placements, television and radio interviews, and online reviews. Thanks for your commitment to all of them.”
Janis Todd
Janis ToddPublicity Manager,
Moody Publishers
"As a result of Leslie’s incredible network of media contacts, endless energy and enthusiasm, and amazing organizational skills, our book had a very successful launch. I plan to have Leslie on board when my next book is published!”
Edward G. Shaw, MD
Edward G. Shaw, MDKeeping Love Alive as Memories Fade: The 5 Love Languages and the Alzheimer’s Journey
"Two thumbs up for Mediabuzz! Leslie did a fabulous job for my coauthors and me, matching us with media opportunities that drew upon our individual areas of expertise. Leslie's connections also opened the doors for us to write spin-off articles and speak to various groups. I can—and will— recommend her!"
Deborah Barr, MA, MCHES
Deborah Barr, MA, MCHESKeeping Love Alive as Memories Fade: The 5 Love Languages and
the Alzheimer’s Journey
"Leslie took on the promotion of my book six months after its publication. My publisher's publicity efforts were disappointing to say the least. I was very impressed with the campaign that Leslie pulled together, and on short notice. Thanks to her diligence and follow-through we were able to secure considerable coverage. This translated directly into increased sales."
Joseph Nowinski, PhD
Joseph Nowinski, PhDSaying Goodbye: How Families Can Find Renewal Through Loss
"Working with Leslie has been fantastic—and this is obviously reflected in sales and increased requests for speaking engagements. Leslie is focused, thorough, creative, and ever-so-supportive. This campaign was really effective and now I understand why the authors I met who recommended Leslie were so enthusiastic about her. She has been invaluable."
Barbara Okun, PhD
Barbara Okun, PhDSaying Goodbye: How Families Can Find Renewal Through Loss
“Mediabuzz kept me busy with interviews on high caliber radio and TV shows and contributing bylined articles for magazines and websites. Leslie had all the bases covered and more—she was not just my publicist, she was my coach, my editor, and my encourager extraordinaire!”
Bernard Golden, PhD
Bernard Golden, PhDOvercoming Destructive Anger
“Our publisher, the American Cancer Society, engaged Leslie and what an incredible job she did! Her hard work and attention to detail have meant the world to us—and to the success of Nana, What’s Cancer? We will always appreciate Leslie's help spreading the word about our book and cherish our experience working with her.”
Beverlye Hyman Fead & Tessa Mae Hamermesh
Beverlye Hyman Fead & Tessa Mae HamermeshNana, What's Cancer?
“I knew marketing my memoir would be challenging; it was my first book, I had a limited platform, and the topic appeals to a narrow demographic. Leslie runs a boutique publicity agency, and as such she has a deep commitment to each project she undertakes. She found me precisely the venues I needed, creating an enviable platform for me.”
Loren A. Olson, MD
Loren A. Olson, MDFinally Out: Letting Go of Living Straight
Previous
Next
"Working with Leslie brought home for me that even the most compelling book will sit in the warehouse until the public is aware of the masterpiece you created. She accessed media far and wide, and got me exposure to a whole range of communities I never even dreamt of. Leslie is tireless, astoundingly efficient, and a delight to work with. No wonder so many media outlets responded to her call to review and discuss my book, helping it to become more of a best seller than I had dared to hope for.​"
Bessel van der Kolk, MD​
Bessel van der Kolk, MD​The Body Keeps the Score
"Leslie took the time to fully appreciate our book’s core purpose, values, and message. And her warmth and sense of humor were greatly appreciated; from start to finish we shared an effortless camaraderie and creative exchange. All of this set the stage for an enjoyable journey through a range of podcasts, print media, radio, and video appearances. The amount and quality of coverage we received surpassed our expectations."
Daniel George, PhD, MSc (and Peter Whitehouse, MD, PhD)
Daniel George, PhD, MSc (and Peter Whitehouse, MD, PhD)American Dementia: Brain Health in an Unhealthy Society
"The trend among savvy authors is to hire their own publicists, so their books don’t get lost in the shuffle. It helps to have someone like Leslie, who really cares, share your work with the media—and follow up, which is key. Leslie promoted several of my books and made many terrific placements for me. The exposure had a huge impact on my Amazon sales rankings; my book sales skyrocketed!"
Julie K. Silver, MD
Julie K. Silver, MDAfter Cancer Treatment: Heal Faster, Better, Stronger
"Leslie was the strongest advocate we could have for our book. We as authors believe in our book and have passion for our subject—Leslie shared this passion. Without her our book would not have achieved nearly the level of success it has—as one of Johns Hopkins Press’s bestselling frontlist titles of the season.”
Sandeep Vaishnavi, MD, PhD
Sandeep Vaishnavi, MD, PhDThe Traumatized Brain
"When my memoir first came out, the NYC publicity firm I hired got lukewarm results. Then, I signed on with Mediabuzz Publicity. Leslie’s ability to breathe life and momentum into the promotion of my book—even four months after the pub date—was super impressive."
Nancy Rappaport, MD
Nancy Rappaport, MDIn Her Wake: A Child Psychiatrist Explores the Mystery of Her Mother's Suicide
"I hired Leslie because a friend of mine gave her credit for significantly increasing his book sales and national visibility. She did exactly that for me. Leslie brings quite a remarkable set of technical skills to her work and has a wide-ranging cache of media contacts. Best of all, she calls balls and strikes exactly as she sees them; this means you will receive tough, honest, insightful advice on every aspect of the campaign.”
J. W. Freiberg, PhD, JD
J. W. Freiberg, PhD, JDSurrounded by Others
and Yet So Alone
"Leslie secured an astonishing amount of stories everywhere, including national magazines that ran the gamut from Woman's Health to Glamour to Scientific American Mind. She arranged for me to guest blog, be quoted on major websites, and appear on dozens of radio and TV shows. Any author fortunate enough to work with Leslie will get more than expected in their media campaign."
Shelley Carson, PhD
Shelley Carson, PhDYour Creative Brain
"Thanks to Mediabuzz Publicity, The Fertility Diet made the cover of Newsweek. Our book was also featured in Women’s Health, Woman’s Day, Elle, The Los Angeles Times, and The New York Times. Leslie knew which outlets to contact and her follow-through was meticulous."
Jorge Chavarro, MD, ScD
Jorge Chavarro, MD, ScDThe Fertility Diet
"Johns Hopkins Press recommended Leslie and she did not disappoint. Leslie became not just an ally, but a trusted partner. Every detail of her pitches was right on in tone, content, and delivery. She was unfailingly gracious while remaining a deal closer. Our publisher has asked us to write another companion book … suffice it to say we already have Leslie booked!"
Elaine Birchall, MSW
Elaine Birchall, MSW Conquer the Clutter: Strategies to Identify, Manage, and Overcome Hoarding
“Mediabuzz Publicity was worth the investment many times over. This was my third book. I was terribly disappointed with the publicity effort by the publishers of my first two books, and I hired my own publicists to promote them. My experience with Leslie was superior to all of them.”
Abraham Morgentaler, MD
Abraham Morgentaler, MDTestosterone for Life
"It is very hard as a first-time unknown author to get top media placements—that’s what Mediabuzz Publicity did for me. Leslie’s expertise contributed to my book sales of over 175,000. And because of those sales figures, Rodale bought my next book with a healthy advance."
Marilyn Paul, PhD
Marilyn Paul, PhDIt’s Hard to Make a Difference When You Can’t Find Your Keys
“I knew that marketing my memoir would be challenging; it was my first book, I had a limited platform, and the topic appeals to a narrow demographic. Leslie runs a boutique publicity agency, and as such she has a deep commitment to each project she undertakes. She found me precisely the venues I needed, creating an enviable platform for me. My book sales continue to be steady.”
Loren A. Olson, MD
Loren A. Olson, MDFinally Out: Letting Go of Living Straight
"Leslie is immensely productive and creative, and she reaches far and wide to generate coverage. Her campaign spawned more than 60 media hits from Huffington Post to Fox News to O, The Oprah Magazine, taking us to the top 100 on Amazon at the campaign’s peak. Leslie is smart, responsive, and sets a high bar. I was sorry when the campaign came to an end!"
Margaret Moore, MBA
Margaret Moore, MBAOrganize Your Mind,
Organize Your Life
“As a first-time author writing in a very specific field, it was a tremendous inspiration and support to work with Leslie. Her diligence led to an abundance of press coverage. Leslie’s coaching for each interview prepared me to enter a realm in which I had little prior experience. And her ability to edit my bylined articles, maintaining my voice and with sensitivity to the teachings of yoga and eating disorders, energized me on a daily basis.”
Sarahjoy Marsh, MA
Sarahjoy Marsh, MAHunger, Hope & Healing
"At the time of this writing, FAST MINDS is number five on Amazon.ca and number five on Amazon.com. I believe our book has been so successful largely as a consequence of Leslie’s professional efforts. I had previous experience with a public relations firm and know that the services Leslie provides are gold standard.”
Tim Bilkey, MD
Tim Bilkey, MDFAST MINDS: How to Thrive If You Have ADHD
“Leslie is phenomenal. With my first book (and another publicity agency), we got two significant media placements over a five-month campaign. With Mediabuzz, we had dozens. The book was even a best seller in Canada because Leslie placed stories in the The Toronto Star and The Globe and Mail. Leslie is dogged yet respectful, incredibly organized, and knows her media markets. She’s also smart enough to keep up with the top-notch academics I collaborated with. I can’t say enough about her work and the boost she gave our book.”
Karen Weintraub
Karen WeintraubFAST MINDS: How to Thrive If You Have ADHD
“Once Leslie opened a door to a media opportunity, she made sure I was prepared for success. It’s one thing to find an opportunity—a whole other thing to coach on appropriate content, track progress on development of that content, remind all parties of the event, and debrief afterward. Leslie was a dedicated, efficient, creative, and effective advocate for my success.”
Craig Surman, MD
Craig Surman, MDFAST MINDS: How to Thrive If You Have ADHD
"Leslie did an amazing job of targeting … well, everywhere imaginable. Bookings were constant; we had interviews on NPR shows in Alaska, Hawaii, Wisconsin, and California; speaking engagements in Texas, Rhode Island, and South Carolina; and placements of our articles in prominent trade journals. And Leslie isn’t just busy cold-pitching, she follows up as often as needed on every lead and takes the time to send reminders to her authors before interviews, deadlines, and presentations.”
Dinah Miller, MD
Dinah Miller, MDCommitted: The Battle Over Involuntary Psychiatric Care
"I had the opportunity to work with Leslie when she promoted one of my recent books. She did an excellent job connecting me and my coauthors with media outlets. She was proactive and kept us fully informed in a timely manner. Working with three coauthors is not always easy for a publicist, but Leslie did a great job. I highly recommend her."
Gary Chapman, PhD
Gary Chapman, PhDKeeping Love Alive as Memories Fade: The 5 Love Languages and
the Alzheimer’s Journey
“Thanks for the excellent work you’ve done with this project. The authors have each told me how much they’ve enjoyed working with you. They consider this campaign successful, and so do I, with the variety of article placements, television and radio interviews, and online reviews. Thanks for your commitment to all of them.”
Janis Todd
Janis ToddPublicity Manager,
Moody Publishers
"As a result of Leslie’s incredible network of media contacts, endless energy and enthusiasm, and amazing organizational skills, our book had a very successful launch. I plan to have Leslie on board when my next book is published!”
Edward G. Shaw, MD
Edward G. Shaw, MDKeeping Love Alive as Memories Fade: The 5 Love Languages and the Alzheimer’s Journey
"Two thumbs up for Mediabuzz! Leslie did a fabulous job for my coauthors and me, matching us with media opportunities that drew upon our individual areas of expertise. Thanks to Leslie, we were interviewed on both local and national TV and radio, and our book was reviewed in several publications. Leslie's connections also opened the doors for us to write spin-off articles and speak to various groups. I can—and will— recommend her!"
Deborah Barr, MA, MCHES
Deborah Barr, MA, MCHESKeeping Love Alive as Memories Fade: The 5 Love Languages and
the Alzheimer’s Journey
"Leslie took on the promotion of my book six months after its publication. My publisher's publicity efforts were disappointing to say the least. I was very impressed with the campaign that Leslie pulled together, and on short notice. Thanks to her diligence and follow-through we were able to secure considerable coverage. This translated directly into increased sales."
Joseph Nowinski, PhD
Joseph Nowinski, PhDSaying Goodbye: How Families Can Find Renewal Through Loss
"Working with Leslie has been fantastic—and this is obviously reflected in sales and increased requests for speaking engagements. Leslie is focused, thorough, creative, and ever-so-supportive. This campaign was really effective and now I understand why the authors I met who recommended Leslie were so enthusiastic about her. She has been invaluable."
Barbara Okun, PhD
Barbara Okun, PhDSaying Goodbye: How Families Can Find Renewal Through Loss
“Mediabuzz kept me busy with interviews on high caliber radio and TV shows and contributing bylined articles for magazines and websites. Leslie had all the bases covered and more—she was not just my publicist, she was my coach, my editor, and my encourager extraordinaire!”
Bernard Golden, PhD
Bernard Golden, PhDOvercoming Destructive Anger
“Our publisher, the American Cancer Society, engaged Leslie and what an incredible job she did! Her hard work and attention to detail have meant the world to us—and to the success of Nana, What’s Cancer? We will always appreciate Leslie's help spreading the word about our book and cherish our experience working with her.”
Beverlye Hyman Fead & Tessa Mae Hamermesh
Beverlye Hyman Fead & Tessa Mae HamermeshNana, What's Cancer?
Previous
Next

Our authors, featured

A Sampling of Our Books

Every Memory Deserves Respect
Conquer the Clutter
Surrounded
Traumatized Brain
Committed
What Helped Me
Resilience
Fast Minds
Testosterone
Your Creative Brain
Fertility Diet
Every Memory Deserves Respect
Conquer the Clutter
What Helped Me
Surrounded
Committed
Fast Minds
Your Creative Brain
Resilience
Traumatized Brain
Fertility Diet

What sets us apart

Our focus
on you

Instead of spreading ourselves thin, we select no more than a couple of books to represent at a time and we give them our all. This allows us to imbibe your subject matter (so we can make intelligent, impassioned pitches) and to follow up with every journalist we contact, which is critical.

Our hand-picked
media lists

We compile our own media lists—we never purchase boilerplate lists. Tailoring our lists to include outlets specific to every one of your target audiences enables us to pitch with greater precision, so we can win the coverage you and your book deserve.

Our cogent
pitches

Our persuasive pitches secure hits across a wide range of digital, print, and broadcast media—from national top-tier to smaller niche outlets. We leave no stone unturned. And our lead publicist does the pitching: Your book will never be handed off to junior staff or interns.

Our 
Vigilance

We stay on top of the daily news cycle—poised to offer journalists your ideas and opinions on the latest stories and hottest trends, within a twenty-four-hour period.

Our 
agility

Publicity isn’t an exact science. Should media response signal the need to pivot, we have that flexibility. We can turn on a dime.

Our 
DEDICATION

If you entrust us with your project, we’ll take it on with the same commitment and enthusiasm you have for it. We’ll make your success our personal mission.

leslie wolfe arista

Leslie Wolfe Arista is principal of Mediabuzz  and lead publicist. She has been practicing “healthy publicity” for more than 25 years. Among the adjectives her clients have used to describe her are “creative,” “meticulous,” “diligent,” “tireless,” “resourceful,” and “a deal closer.”

Leslie is committed to representing thought leaders in healthcare, because they strive to teach and empower people. She says, “While our campaigns deliver national name recognition, propel book sales, and generate buzz, our books de-code and destigmatize, educate and inform, bring hope … and inspire agency.” 

Leslie Wolfe Arista

QUESTIONS ANSWERED

Typically they span 4 months—two pre-publication and two post-publication.

We like to begin prepping 5 months before the book comes out, because book reviewers need ARCs (advance review copies, also called galleys) approximately four months ahead of the pub date.

Ideally, 6 months.

No, we only promote books that are traditionally published, as we require precise timelines and we rely on publishers to provide us with a few key support services.

Discuss it with your publisher; many are happy to collaborate with outside publicists. Some of our authors and publishers share the cost.

A lot! We keep our authors busy contributing articles, giving interviews, and making TV, radio, and podcast appearances. In preparation for the campaign, we encourage authors to set up an interactive website and, if needed, to get media training.

Not directly. As traditional media outreach professionals we pitch to digital media and to print and broadcast outlets. However,  journalists and other influencers post their interviews with our authors on their various social media platforms, and we provide our authors with links so they can do the same.

No! We have successfully promoted books months after their original pub dates. Several of the client testimonials included above (under “Our Clients”) attest to this. 

Start the conversation